Oftentimes, businesses send their employees off to one or two-day seminars in hope that it will provide them with the boost they need to increase their productivity. However, most companies do not realize that while these workshops may work, it is only for a short period of time. Think about it this way, you would never practice golf for only a weekend and then challenge Tiger Woods to a round of golf. It does not work that way. There is a key to success: Training Reinforcement.

The two missing pieces to any training program is the reinforcement and coaching after it is done. How many times have you seen employees come back from a workshop motivated to put their newly acquired skills into actions, just to watch them fall back into their old routine weeks later? Training reinforcement is the idea that learning should be continued after employees have attended a seminar. Continuous learning does not mean for just a week or even a month. The information is more likely to be remembered if employees are made to recall new techniques for an extended period of time. Attending a seminar and coaching your employees to make their training relevant should be a long-term commitment, not a one and done deal.

Download our whitepaper and find out how you can effectively use training reinforcement and coaching to help your sales team.