Sales Coaching is a term thrown out by many companies but there are a few companies that truly deploy a sales coaching methodology and strategy. Simply speaking everyone can improve whether they are hitting their sales goals or not. Sales Coaching is about getting people to see in themselves “what else is possible” in regard to improvement. Reps not hitting their numbers sometimes give or worse come up with “it’s not me; it’s the economy “type excuses. Sales Coaching helps build performance improvement which leads to better selling success for those who are not achieving levels they would like. Second, for those who are achieving their goals it’s a way to insulate them from complacency and protecting the success they have achieved.