Starting a coaching relationship is not always easy to do and one of the things we teach in the progress coaching training system is something we call the awareness stage. The awareness stage is when we make someone aware of the opportunity to improve but the language and approach we use is as critical as anything. The goal of this stage is not to convince somebody that they have to improve, rather it's to make them aware of the opportunity, seek their emotional commitment to the area of opportunity, and ultimately establish a cadence associated with getting together.
When you think about conflict, or confronting someone, does it make you nervous? Doesn't it make a lot of people nervous? I want to share a notion with you that conflict, in certain moments, can be unbelievably healthy. Let me give you a couple of examples.