The Sales Progress Blog - Progression Of a Sales Leader

3 essential parts of a successful training program

Posted by Tim Hagen on Tue,Jun 08,2010 @ 08:09 AM

Sales training takes more than a one or two day workshop to be successful and effective. Training needs to be a process not an event.  The below 3 parts must be included to ensure that your training programs are effective and that the learning becomes sustainable.

The first part is an initial training session.  This is usually in the form of an event like a webinar, workshop, or seminar.  This initial training event is essential to introducing concepts and introducing the group to the upcoming training program.

The next part needed in order to protect your training investment is a training reinforcement program.  This program can include testing, practice sessions like role plays, read and reflect activities, self-directed learning plans, and/or discussion groups.

The last part of a successful training process is real world application.  Real world application can include discussion groups sharing best practices, role plays that implement newly taught techniques with real world scenarios, and regular coaching sessions to address these real world scenarios and instances where skills have been implemented.

For a more complete look at creating truly sustainable learning programs for sales training success, download the free whitepaper: 4 Steps to Sales Training Success. 

 

 

Topics: Training, Training Reinforcement

About The Sales Progress Blog

Sales Progress Blog is the premier spot for cutting edge training, networking, coaching, and social media news, updates, and how-tos.

Upcoming Webinars

How to Coach Employees to Overcome Fears

August 17th

Sign Up For Webinar

Assessing Employee's Coach-ability and Approach-ability

August 27th

Sign Up For Webinar

 

Subscribe to our blog

Let's Connect

Get an exclusive look at new Sales Progress products and free content! 
Sales Progress on Twitter
Sales Progress, training reinforcement