In tough times we know gaining new business is tougher than ever; let's focus on impressing and retaining our customers.
Moving your organization from delivering adequate customer service to building that WOW capability will be difficult. People will resist. People will find ways to sabotage any change movement. People will say they are too busy.
Wowing the customer builds the organization's reputation and overall brand. Employees will not always understand this; therefore, it is IMPERATIVE that management challenges employees and coaches them to a level beyond what they're willing to do.
According to US News and World Report, the average American business loses 15% of its customer base each year, and 68% of customers who stop buying from one business to buy from another due so due to poor or indifferent customer services.
According to US News and World Report, the average American business loses 15% of its customer base each year, and 68% of customers who stop buying from one business to buy from another due so due to poor or indifferent customer services.