Coaching is NOT managing. This is often the biggest misconception we have with clients. They assume weekly staff meetings or one on one appointments with employees can be classified as coaching. Staff meetings involve managing, and managing and coaching are two very different ideas. A true coach drives performance for individual employees as well as employee teams, while a manager is often content with sustaining the status quo.
Coaching can be further described as the ability of the leader to inspire and motivate employees to improve knowledge, increase skill levels, and alter behavior to be more positive. In order to create a coaching culture it must be understood that coaching is about driving performance and should not be mistaken with traditional management techniques.